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It’s how you wear it.

Beginning of a Journey

Karina became part of the beauty industry 30 years ago, starting as a family-owned business in Wayne, New Jersey and featuring a full line of fashion and high-end tortoise shell accessories that sold mainly in independent drug stores. By continually offering quality products and great service, the brand quickly expanded into beauty supply stores.

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New Ventures

After being acquired by Helen of Troy Limited In 1998, Karina gained momentum and pushed through into wider channels of distribution. Now available in specialty beauty stores, boutiques, and large retail chains, Karina is positioned as a premium hair accessories brand.

Beauty Inspired

Our collections are inspired by women who want to feel beautiful and are looking for quality products that give them the confidence to transform ordinary hair into even the most effortless-looking hair styles.

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Trend Driven & Consumer Focused

Each season Karina releases a new collection inspired by upcoming fashion trends that are shown on the world’s runways – answering consumer’s demands for the latest changes in color, embellishments and textures. Our product selection ranges from fashion accessories, innovative hair styling tools and a large assortment of French-made accessories.

French Made Quality Accessories

Our collection features a large selection of French-designed hair accessories made with the highest quality acetate. Karina offers a variety of different shapes and prints as well as the classic styles in tortoise and black.

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Hair Essentials

Karina recently relaunched its elastics and sports accessories collection under the name inspired by the hair ESSENTIALS active women need to style their hair every day. The line includes a vast selection of braided elastics, moisture-wicking headwraps, innovative extra-hold accessories and more.

About us It's how you wear it

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